Residential Real Estate Industry Expert

Challenge
To position the owner and broker of the largest woman-owned, independent residential real estate company in Washington, DC, as an industry thought leader in residential real estate.

Solution
VE PR provides ongoing public relations counsel to the owner and broker of the Washington, DC residential real estate firm to develop story ideas and position the CEO as a credible industry expert. In addition, VE PR assists the firm with creating awareness about new office openings, unique home listings, new hire announcements and other important company news and promotions.

Results
The company’s CEO regularly appears on local and regional television shows, on radio stations, and is regularly quoted in local, regional and national publications. In addition, the CEO writes regular columns for the Washington Business Journal and Washington Life magazine—publications which her target audience reads. The owner is also regularly sought out by the media to give insight into a wide range of real estate topics, and is well known in the Washington, D.C. region.

The company enjoys ongoing company awareness (brand recognition) and regularly attributes VE PR for landing new listings, and help with selling listings.